Atlanta Five Star award winner

Not Your Typical Financial Advisor

The stock market crash of '08. Millions lost trillions. Investors all over America and the world wish somehow they could have seen it coming. But there's one financial advisor who not only anticipated the bottom falling out, but put in place a plan to do something about it.

One Fateful Friday Afternoon

Bill Spalding was working late one Friday in August 2007, when he was surprised by something that came across his computer screen: The U.S. government had made a large deposit to the U.S. credit market. This was unusual not just because of the size of the transaction, but because it came without a preannouncement and happened late on a Friday, when potential news stories often get buried.

Wondering what to make of this, Spalding started poring through assorted periodicals, looking for an explanation. He found one sentence in one article that said a deposit had also been made by the German government to its credit market. "I went home and spent the weekend reading everything I could find, looking for a pattern," says Spalding. "Then, finally, on Sunday afternoon, I found the missing piece – the same thing had happened in Japan. Connecting the dots, I could see the first signs of the worldwide subprime loan crisis."

Having foreseen the danger, Spalding took action in his portfolios. The rest is history. Starting in November 2007, the house of cards came crashing down, but Spalding's clients were positioned to weather the financial crisis.

Determined to Make a Difference

This is just one example of the way Spalding uses his insight and determination to make a difference. He started Bill Spalding Wealth Management in 1996, after spending 15 years learning all he could from the big national firms. "I don't believe the large Wall Street model is conducive to fostering the client relationship," he says. "This has prevented clients from getting the service and attention they deserve. That's why I designed my firm to be fee-only, providing investors with independent and objective advice, and, above all, excellent customer service. I truly embrace serving clients. To me there's nothing like seeing the positive impact my work has on them and their families."

A strong supporter of the arts, culture and education, Spalding has a unique way of treating investors’ right. He has sponsored excursions to places like the High Museum of Art, the Atlanta History Center and the Atlanta Botanical Gardens. These visits give his clients a chance to be a part of something they may not experience otherwise, and to reap rewards that aren't just financial. Or, as Spalding likes to tell them, "I'll create the event and you create the memories."

Spalding is a positive force not just in the financial community, but in the local community as well. He does volunteer work for a number of organizations and supports various charities. But then, Bill Spalding's personal and professional philosophies are the same: A life spent serving others is a life lived well.


Bill Spalding Wealth Management
One Buckhead Plaza • 3060 Peachtree Rd NW
Suite 250 • Atlanta, GA 30305
Tel (404)255-3331 • Toll Free (888)255-3331
Fax (404)255-9899

Click to access BrokerCheck
*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.

The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Active as a credentialed professional in the financial services industry for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not: A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three customer complaints filed against them [settled or pending] with any regulatory authority or Five Star Professional’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint filed with a regulatory authority; D. Filed for personal bankruptcy; E. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. Award does not evaluate quality of services provided to clients. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The Five Star award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their client’s assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go to 2,210 Atlanta wealth managers were considered for the award; 526 (24 percent of candidates) were named 2016 Five Star Wealth Managers.