Five Star Logo
As seen in
Dallas/Fort Worth Five Star award winner
Marketing partner logo

PROFESSIONAL PROFILE

Taylor Herzog, CFA, CAIA

Founder, Shareholder, and Chief Investment Officer
TYME Advisors
5851 Legacy Circle, 6th Floor
Plano, TX 75024
Office: 469-480-7904
taylor.herzog@tymeadvisors.com
https://tymeadvisors.com/

Professional Approach

Who We Are

TYME Advisors is an independent Registered Investment Advisor (RIA) founded in 2016 by Taylor Herzog, CFA, CAIA.

We are fiduciaries registered with Texas State Securities Board; we are legally bound to work in your best interest.

100% of our revenue comes from our clients. We are not paid by vendors or products; only you.

We use top tier independent 3rd party custodians for your investments; we never hold your money.

Our multiple teams in financial planning, investment management, macro research, and investment banking have extensive experience and rigorous educational backgrounds in their respective fields.

We advise on over $450 million in investments on behalf of hundreds of client relationships.

Our origins grew from our experience in serving High Net Worth Individuals and Institutions. 

How We Manage Risk

1-Probability Shaping
We aim to shape the curve of probabilities by shaving down the downside tails without shaving down too much of the upside tails.

2-Bidirectional and Go Anywhere
We aim to manage risk by being able to go both long and short across the full range of asset classes.

3-Historically Aware
We aim to understand where we are going by better understanding what has happened in both the recent and distant past.

4-Macro Aware
We aim to understand where we are going by better understanding the global macro cycle.

5-Manager of Multiple Fishermen
We aim to mitigate risk of individual investments by allocating to investment managers that are specialists in their respective fields.

6-Investing Is Just A Means To An End
We aim to manage investments to serve the needs of one’s financial plan. 

This award was issued on 7/1/24 by Five Star Professional (FSP) for the time period 10/10/23 through 4/30/24. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 4255 Dallas/Fort Worth-area wealth managers were considered for the award; 342 (8% of candidates) were named 2024 Five Star Wealth Managers. The following prior year statistics use this format: YEAR: # Considered, # Winners, % of candidates, Issued Date, Research Period. 2023: 4,274, 336, 7.9%, 7/1/23, 10/10/22 - 5/5/23; 2022: 4039, 330, 8%, 7/1/22, 9/20/21 - 4/8/22; 2021: 4007, 323, 8%, 7/1/21, 9/21/20 - 4/30/21; 2020: 4374, 335, 8%, 7/1/20, 10/7/19 - 4/24/20; 2019: 3899, 393, 10%, 7/1/19, 10/22/18 - 5/3/19; 2018: 3851, 338, 9%, 7/1/18, 10/24/17 - 5/21/18; 2017: 2730, 382, 14%, 7/1/17, 9/26/16 - 4/28/17; 2016: 2471, 678, 27%, 6/1/16, 11/30/15 - 5/18/16; 2015: 2862, 684, 24%, 7/1/15, 11/30/14 - 5/18/15; 2014: 5080, 621, 12%, 7/1/14, 11/30/13 - 5/18/14; 2013: 3834, 698, 18%, 7/1/13, 11/30/12 - 5/18/13; 2012: 2688, 654, 24%, 7/1/12, 11/30/11 - 5/18/12.
Click to access BrokerCheck
*Winners appearing on this page do not pay a fee to be considered or to win the Five Star Award. Professionals with a digital profile have paid a promotional fee.
Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.